BUSINESS PLAN
Strategy & Implementation Summary
Our marketing strategy emphasizes focus. This will be the key. We are a relatively small company and hence must focus on certain kinds of services with certain kinds of users. The target customers will include key decision-makers in the large, medium and small-sized organizations in a start-up and growth periods.
- We are currently building image and awareness through consistency and distinctiveness in our service provision.
- We intend to focus on delivering quality service and end product that in turn produces good referrals, which can then generate revenue.
- We intend to always have a relatively heavy personal selling com ponent to our marketing. Hence we intend to always be active in personal relationships with clients and strategic allies keeping nd wants.
- We are focusing advertising on several key media.
Employment in Zaharess by the type of Employer
Sales Strategy
However, we acknowledge the fact that few companies are aware of the actual importance of market research and marketing and its contribution to the whole business strategy. Below are the summarized strengths, weaknesses, opportunities, and threats.
The sales forecast monthly summary is included in the appendix. The annual sales projections for three years are included in the table below. It should be noted that as we become established and known on the market we project sales to increase at a faster rate than the initial year.
Competitive Edge
Our competitive edge will be our dominance of market information, customer orientation and traditional hard work. Although there are many “supposed” business consultants we intend to offer more than just a professional service but mesh well the various crafts together harmoniously.
Though we shall be serving different market segments we intend to focus on the individual or group who wants high quality information and plans customised to their needs. In the case of marketing and business plans they should be able to work harmoniously/ beautifully in the intended environment, both on a macro and micro scale. Though our clients might range from large corporations, small or medium businesses, institutions or resellers what is important to the customer is total satisfaction with the end product matched to their capabilities and resources.
